Applied Marketing and Design Thinking
Master the complete journey of applied marketing. Brand a product, design posters in Canva, create logos in Figma, build no-code websites, edit video ads, and launch impactful ad campaigns.
About the Course
Course Overview
This future-ready applied marketing course blends modern market strategy with the creative problem-solving depth of Design Thinking, equipping learners with hands-on mastery in market research, user-insight analysis, and creative strategy. Students explore how successful brands uncover real customer needs, design high-value solutions, craft strong value propositions, and build content creation systems that attract, engage, and convert audiences. Alongside developing strong execution skills in social media marketing and campaign development, learners also work with industry-standard tools such as Figma, Framer, DaVinci Resolve, Google Flow, and Whisk to ideate, prototype, and produce high-quality digital assets. By the end of the program, graduates emerge as professionals who think strategically, design creatively, and execute high-impact marketing campaigns with precision across digital platforms.
About the Course
This program builds deep, industry-ready capability:
Foundations of marketing strategy and brand communication
Understanding consumer psychology and behavioral insights
Market research: surveys, user interviews, competitive analysis
Brand positioning, storytelling, and messaging frameworks
Design Thinking phases: Empathize → Define → Ideate → Prototype → Test
Creative strategy: campaigns, hooks, emotional triggers
Content creation frameworks for reels, scripts, ads, blogs, and landing pages
Affinity Mapping for idea clustering and insight extraction
AI-based poster generation using tools Gemini
Prompt crafting for AI design: structure, keywords, style cues, brand consistency
Campaign planning for digital channels (Instagram, YouTube, LinkedIn)
Rapid prototyping to validate ideas before launch
Real-world projects: brand revamps, product innovation, creative campaign decks
Learning Outcomes
By the end of this course, you will:
Build complete marketing strategy documents & brand blueprints
Use Design Thinking to solve business and customer problems
Develop compelling content & creative assets
Create data-backed research reports for brands
Qualify for industry-ready roles such as:
Marketing Strategist
Brand Planner
Creative Strategist
Content Strategist
Market Research Analyst
