Digital marketing
Master online marketing strategies and confidently drive growth in any business.
About the Course
Course Overview
This advanced digital marketing course gives you a complete foundation in SEO strategy, paid ads, LinkedIn marketing, social media strategy, content creation, email marketing, and analytics. You’ll learn how to build high-performing campaigns across Google, Meta, YouTube, and LinkedIn while optimizing websites, creating automated email flows, and tracking performance through GTM and GA4.
About the Course
This program builds deep, industry-ready capability:
SEO Mastery: keyword research, on-page SEO, off-page SEO, technical SEO
Google Ads: search ads, display ads, YouTube ads, advanced targeting, bidding strategies
Meta Ads (Facebook + Instagram): audience building, creatives, retargeting, funnel systems
LinkedIn Marketing: LinkedIn ads, content strategy, optimization for reach & leads
YouTube Marketing: YouTube SEO, in-stream & discovery ads, audience growth systems
Social Media Strategy: Instagram, LinkedIn, YouTube, plus emerging platforms
Content Creation Frameworks: reels, ad creatives, blogs, landing page copy, content calendars
Email Marketing Automation: MailChimp workflows, segmentation, drip sequences
WhatsApp Marketing: WhatsApp Business setup, WhatsApp API, broadcast campaigns, chatbot automation, Click-to-WhatsApp ads, CRM integrations, drip campaigns, compliance & analytics
Website Analytics: Google Analytics 4 funnels, events, and attribution
Landing Page Optimization & CRO: page-speed, UX, conversion psychology
Real-Time Campaign Building: create live campaigns with performance dashboards
Growth & Marketing Tools: Ubersuggest, Semrush, Canva, Buffer, pixel setup & management
Capstone Project: run a full marketing campaign + deliver real results, analysis & metrics
Learning Outcomes
By the end of this course, you will:
Create high-performing ad campaigns across Google & Meta
Rank websites using advanced SEO strategies and technical optimization
Build content funnels that attract, nurture, and convert leads consistently
Use analytics tools (GTM + GA4) to measure, optimize, and scale campaigns
Develop professional marketing reports for clients, agencies, and brand teams
Qualify for industry-ready roles such as:
Digital Marketing Executive
SEO Specialist
PPC / Performance Marketing Analyst
Social Media Manager
Content Strategist
